Just back from the Swiss Alps, Gwen and Hannah are still dreaming, still meditating on beauty and tranquility and details that bring design to life. When you picture Switzerland, you picture the storybook landscape surrounding Gonten in the Appenzell region. And when you want to stay at the kind of design-forward luxury retreat that no one knows about except for you, you can think of the Appenzeller Huus.
Without crowds or fanfare, tucked away and wonderfully under the radar, this hidden village is an escape in every definition of the word. For travelers short on time, it’s a quick dose of Switzerland at its most charming, and pairs perfectly with nearby Zurich for an effortless city-to-country jaunt.
Among the Peaks & Pastures
The countryside surrounding Gonten is replete with soft green pastures that roll up to dramatic vistas, century-weathered wooden chalets, and cows dotting the hillsides, their bells ringing faintly in the alpine air. Life moves slowly, intentionally. It’s serene, grounding, and undeniably Swiss.
From Cosmopolitan to Countryside
Only an hour away, start your itinerary in cosmopolitan Zurich with lakeside strolls, chic boutiques, and a dynamic dining scene before trading city buzz for Alpine stillness. From Gonten, hop on a train or take a scenic drive to the painted facades and café-lined streets of Appenzell.
The Alps’ Most Anticipated Stay
To call Huus Quell “another alpine hotel” would be a disservice; it is a multi-property design experience dreamed up by Swiss tech mogul and financier Jan Schoch. Having just opened in October of 2025 it is already a member of The Leading Hotels of the World. The 30-suite wellness retreat operates on zero net energy.
From Cellar to Table
Here you will find the largest wine cellar in Switzerland, an architectural and oenological highlight in its own right. Dining at Appenzeller Huus is a celebration of regional ingredients with elevated precision – pairing local Alpine flavors with world-class vintages across the four distinct on-site restaurants. The experience is intimate and rooted in place, reflective of the land, its stewardship, and the kind of craftsmanship that defines a national pride.
Space to Slow Down
Huus Quell features 30 rooms, each designed with meticulous attention to locality, each with a vibe all its own. All wood used in the build was sourced within a 30-kilometer radius, and fabrics—including the bed linens—were handcrafted in nearby St. Gallen. The spa is a true centerpiece, with expansive wellness facilities and rooftop views of rolling hills. It’s a sanctuary after a rugged day of exploring, embodying restorative Alpine luxury.
Alpine Adventure
In warmer months, hiking trails begin practically at your doorstep, winding through meadows and into the surrounding hills. Come winter, the landscape transforms into a cross-country skiing haven, offering peaceful routes through snow-blanketed fields. Whether you’re seeking gentle walks or invigorating outdoor adventure, the region offers year-round connection to nature.
A Taste of Appenzell
No visit to Appenzell would be complete without indulging in its most famous export. Appenzeller cheese is made using centuries-old methods, known for its aromatic, herbal brine wash and rich, complex flavor. Visiting local dairies or simply savoring it alongside a glass of wine in the village feels like tasting the very essence of the region: authentic, storied, and unmistakably Swiss.
Reach out to our team of experts today to begin planning your adventures in Switzerland!
