Beth Flowers is the founder and president of Flowers Travel Consulting (FTC), a team of expert luxury travel advisors and an Independent affiliate of Brownell Travel. We sat down with her to unpack what makes a trip feel truly luxurious, and where Exeter makes the biggest difference for both advisor and traveler.
Q: Beth, from your perspective, what makes travel feel truly luxurious today?
Beth: More than ever, luxury feels like simplicity. Travelers want all the moving parts handled so the experience feels effortless from beginning to end. When logistics are seamless, when the documents are clear, and when there’s someone on the ground ready to step in if anything changes, that’s when a trip feels genuinely elevated.
Q: What travel trends are you seeing that align especially well with Exeter’s strengths?
Beth: Multi-generational travel continues to grow, and Exeter’s destinations work beautifully for that. We’re also seeing travelers return to multi-country itineraries, with more interest in connecting several destinations in one trip.
Q: Where does Exeter make the biggest impact on your workflow?
Beth: One of the clearest examples is rail travel. In destinations like Switzerland, Austria, and Germany, trains can be the smartest, fastest, and most scenic way to move through a trip, but they can also feel intimidating to clients who aren’t used to European rail. Exeter knows which routes make sense, which journeys become part of the experience, and how to make it all feel easy.
Q: What gives you confidence when recommending Exeter to clients?
Beth: First-hand knowledge. Exeter’s team is constantly seeing hotels, guides, and experiences in real time, including new openings and pre-opening visits. That means when I’m considering a hotel I haven’t seen myself, I can rely on their insight and speak with real confidence.
Q: What’s something Exeter does that helps strengthen your reputation with clients?
Beth: The insider recommendations. Exeter knows the restaurants, the little hidden gems, the fresh ideas that make a trip feel personal. Clients love those details.
Q: What kinds of travelers tend to be the best fit for Exeter?
Beth: Usually, it starts with the why. When clients have a real intellectual or personal connection to a destination, Exeter is a natural fit. Maybe they’ve studied the history, have a strong interest in Jewish heritage, or want a guide who can bring music, art, or culture to life in a meaningful way. These are often very educated, highly curious travelers who don’t just want to see a place, but understand it more deeply. Exeter matches the right client with the right guide, someone who can elevate what they already know and turn that interest into a richer experience.
Q: How would you describe the Exeter style of service?
Beth: Seamless, thoughtful, and highly supportive. Exeter is ideal for travelers who want to feel cared for, who appreciate detail, and who value having people on the ground who can pivot when needed. It’s a very elevated kind of service, and clients absolutely recognize the difference.
Q: From a business standpoint, what keeps you coming back to Exeter?
Beth: Communication, without question. Having a U.S.-based team working in our time zone makes the planning process so much more efficient. And Exeter’s itineraries are beautifully written. They don’t just convey information; they build excitement and help clients understand the experience ahead.
Q: At the end of the day, what matters most in a partner on the ground?
Beth: Trust. Once clients are traveling, so much is out of my hands. I need to know they’re being taken care of no matter what comes up. That’s where Exeter really shines. Their team handles issues directly and comes back with solutions, not problems.
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